Advice to entrepreneurs

Kreafon, a Gothenburg-based advertising agency, had a blog entry today that was perfectly timed for my ears (or eyes).

The advice to entrepreneurs came from this year's Business Woman/Women of the Year winners Marie Höckerman och Britt Hörding, founders of the clothing company Lingon & Blåbär.

It was as follows:

1. Be prepard to invest a lot of time, strength and energy. If you are not prepared to do that then there is no point starting your own business.
2. Have a clear and concise goal, a sustainable business idea and think through what you want to achieve with your company, as well as what your vision and mission are.
   
3. Believe in yourself. There is no such thing as luck, but rather that which you create, you do with your own strength.
   
4. Be prepared to go without much of a salary for a while. It is possible to survive on black pudding and pyttipanna in the meantime.
   

Just what I needed to hear, and be reminded of!