The advice to entrepreneurs came from this year's Business Woman/Women of the Year winners Marie Höckerman och Britt Hörding, founders of the clothing company Lingon & Blåbär.
It was as follows:
- Be prepard to invest a lot of time, strength and energy. If you are not prepared to do that then there is no point starting your own business.
- Have a clear and concise goal, a sustainable business idea and think through what you want to achieve with your company, as well as what your vision and mission are.
- Believe in yourself. There is no such thing as luck, but rather that which you create, you do with your own strength.
- Be prepared to go without much of a salary for a while. It is possible to survive on black pudding and pyttipanna in the meantime.