During 2008-2009 SNC has made a particular effort to encourage women not only to start businesses but to make use of the resources that are available - largely thanks to the money that has been eartagged by Maud Oloffsson. Våga Språnget, Starter Programmes, networking groups and inspiration evenings have been the focus of their Investment In Women campaign.
Monday night we were invited to attend a celebration of what SNC have achieved so far. We were treated to red carpet attention, champagne, dinner and a night of celebrating successful women.
Mikael Wolf CEO Swedbank
Kicki Theander Founder Middagsfrid
Sten Nordin kuhiphr Stockholm Municipality
While I was listening a security man walked up past me to the front of the audience - odd I thought. A few minutes later Maud Olofson Minister for Enterprise and Energy, Deputy Prime Minister, Ministry of Enterprise, Energy and Communications stepped up onto the stage and I realised - ok, yes, I am in the presence of a national politician and I guess they do need their security force.
Maud was presented with a Thank You card by CEO for SNC Anna Nedeby Bar-Am on behalf of SNC as a thanks for ear-marking 1 million crowns to promote women in business. Maud went on to read some of the comments on the card written by the women (me included) who have benefited from this 1 million crowns.
As I listened to her speech about women, entreprenurialism, business, the recession and Sweden I couldn't help but be reminded of Pippi - seeing her standing there in her red shoes.
From left to right
Anna Kjellgren, Strå
Maud Olofsson, Näringsminister
Maria Rindstam, Båtskroten
Leyla Anabestani, Freja Assistanstjänst AB
And I didn't come away empty handed either - I got a nice diploma for participating in Våga Språnget.Monday's event was to celebrate the results:
- 1 666 women have started a over 1000 companies
- SNC have conducted 4 925 advisory sessions
- 388 women have participated in the Starter programme
- 60 women have participated in Våga Språnget
- Almost 300 women have participated in networking events.