I wrote a little while ago about Twitter and ever since I became a Twitter groupy and spoken positively about it. It's kind of like when everyone joined Facebook. Friends and family in Canada nagged and I said "yeah, yeah, yeah" until I joined, not only Facebook but the nagging committee too.
And I have to say I still speak positively about Facebook - it has put me in regular contact with some people who were and are very dear to me. It has had a huge value in my life but ultimately I see it as a part of my personal sphere - even if there are some great company sites I still tend to keep it fairly private.
Twitter on the other hand offers entrepreneurs, organisations, companies, students, researchers etc etc a fantastic opportunity to have a voice in big wide world - at least on the world wide web. And there is a ton of material out there telling us why Twitter is good for business - Google it yourself!What is interesting to see is how Swedish companies are getting into Twitter and through Twitter this morning I found this blog listing the who's who of Twitter profiles. I'm sure the list of small business/entrepreneur profiles would be oh so much longer...
But you know when the big guys get into the groove it just might be worth looking at. It offers enormous potential to communicate with those who want to be kept in the loop - your open hours, your service updates, product updates, immediate problems or opportunities, what you need or what you can offer. I suspect it just might overtake our B2B and B2C communication. Check it out!