Since some time in March carriages on the green line in Stockholm's subway have been decked out with podcast boxes.
I didn't think that much about it when i stepped on to the train last week, except that I noted it was one of the new trains with advertising on the outside. But getting on the train it was apparent that this was no ordinary carriage and there was an overwhelming feeling of red. Every single advertising opportunity in the carriage was taken by SR's new podcast posters.
Under every second or so window there was a box and the poster above the window told you what podcast was available - just insert your headphones, press the reset button and listen to the podcast available from that particular box.
Both a cool idea and a clever marketing concept. You can download other Swedish podcasts from SR's website, including a range of podcasts available in English.
Why sit and stare at the wall, the paper or out the window when you are on your way somewhere when you can listen, learn and be entertained? It makes perfect sense to me - now I will just have to remember to throw in my earphones.